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Going to be appreciating a wonderful Guinness draft. You can get that on focus on video camera there. There we go.So I'm mosting likely to need to do this for you. This is awesome too if you're seeing on the video for you. If you're not a Guinness drinker, most likely don't know this. Begin. Get that emphasis there on that particular electronic camera. There we go. Kind of cascade. It's incredibly cool.
They simply like enjoying it. Daddy makes them do it. That's good things right there.
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We're going to demystify it a little bit and talk concerning what it is and how you might be able to utilize that for your organization. Before we do that, I want to state our complimentary instant SEO audit tool. Go onto, click in the leading right edge, yellow switch, complimentary instant search engine optimization audit.
And it's going to give you a quick strike listing of some points to take treatment of and rating and points like that. Utilize it as usually as you desire. Google heaps, what are they?
So I'm going to go via some examples and discuss not the extensive information concerning just how to develop it, but more what is it? We'll dive deeper right into some of these features in some future episodes. That's kind of a basic overview. There you go. Getting a little dry.
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It's kind of like utilizing the silo approach that we spoke about back in episode 60 for building material within your site where you're mosting likely to be interlinking some points together to kind of construct this network of relevancy and after that point that in the direction of something with intent. There's some design below, some details design to do this the ideal means.
This is certainly getting into kind of an adjustment method? This isn't just making sure your key phrase gets on the page or that you have a Google My Business. This is getting a little bit more of the search engine optimization trickery and leveraging Google. And if you do this the wrong means the idea process is as Google remains to fine-tune its algorithm and attempt to remove spam, that if you're spammy and doing this, you're going to get captured.
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Truly any one of these homes that are owned by Google, these applications that Google offers, a lot of them are totally free or you can even have a paid registration to several of these depending on just how you leverage it. Basically what we're going to be doing here is producing content in each of these apps, each of these Google residential properties, and after that kind of linking it all together.
If you have 3 main services, let's just say if you're vehicle repair, if you do radiator repair, transmission repair work, and oil changes, obtain on your own establish up on a Google docs account and really allow me here stop briefly right there. There's something I did wish to explain on the front side.
You might have to leap via a hoop or 2 to set up a new Google account, however you should possibly currently have one if you have actually been doing SEO and leveraging those other tools. You're going to need that as a requirement. Now you obtain yourself establish up on Google docs and those three groups, the radiator fixing, transmission fixing, and oil adjustments, within Google docs produce a new doc, simply one web page concerning each of those subjects, similar to you would produce a web page on your website.
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Do not have it be identical, however you're going to desire to say the very same kind of things. I mean, develop a doc that's efficiently like a web page in that regard what you're trying to connect from a Search engine optimization standpoint.
You'll have one doc, like I claimed, for each of those three solutions and after that do something similar in these other systems. If it's YouTube, produce 3 different video clips. If it's spreadsheets, make three various spreadsheets with some information about this. Again, utilize the keywords, compose material. Every one of these things that you're doing, Google possesses Google docs.
And I should state also, over the in 2014 there's been a great deal of individuals evaluating some widely known SEOs out there. In the past, you may want to such as web link your web site in that Google doc. Like for additional information, look visit our website into our website below or reference this page for the understandings or whatever.
Similar to when we construct the silo material, once again, back to episode 60, we're interlinking these pages with each other, however we're not maybe connecting them to your homepage, right? There's a particular organized architecture you're trying to do below. What you want to link to and what you want to prevent connecting to.
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You can make this web content private, these docs exclusive, you can make them public. You can make it public with the web link and then that web link is what you can utilize to sort of web link these various files and assets together. So see to it they're all attached. The various other point you're mosting likely to description desire to do is you're mosting likely to want to get set up on Google drive which's exactly how then you can actually bring all these with each other and organize them in a place.
I'm sorry with Google drive and the term Google stacks, if you believe about it, that's kind of what this is - Google Authority Stack. You're stacking this information together within Google?